watching the excellent bagel store on our corner go viral for rainbow bagels & close 2 years later (while seemingly forgetting how to make regular bagels) was a pretty solid lesson in whether "going viral" is good or not.
@nygroove.nycwhat's it actually like when the fickle winds of virality blow upon your small local business? it's complicated nygroove.nyc/viral-fame-d...
nygroove.nyc
Going viral used to be the dream for local businesses; now it can be the dread
Social media hype has become a Faustian bargain for NYC food operations to stay in business.