The big box office winner from the weekend wasn't "Melania"- $75mm costs, $7mm sales. It was @markiplier, whose "Iron Lung" cost ~ $3 million and grossed $22mm.
New from me: www.businessinsider.com/youtube-mark...
businessinsider.com
YouTube star Markiplier made his own movie for much less than "Melania" and beat it at the box office
Hollywood has been waiting to see if a big YouTuber could bring their fans to theaters. It just happened.