We could really do with popularising the concept of ‘rentier capitalism’ and what it means.
"Oh, no" said the supermarkets, "we're definitely never going to implement surge pricing! Don't be silly!"
"It's just that you seem to be testing out the tech for it, and you've commissioned a report into how much profit it could generate" I reply.
"Oh, no" say the supermarkets, "don't be silly!"