The story of conservatism for the past 70 years or so is conservative establishment figures thinking they could temper the extremists in their movement by adopt some of their rhetoric and policies. But instead of that, they just wind up giving the radicals the car keys.
one of the big things that happened in the background that a lot of people didn't see was the Groyper Wars - Fuentes and Kirk were beefing, Fuentes controls a bunch of insane white twinks who were intimidating everyone at conservative events