Q: American plant-based sales may be stalled, but in parts of Europe, they're on the rise. What's the difference?
A: An active effort from grocery stores to steer customers toward more climate-friendly options.
fastcompany.com
Why are Europeans eating more plant-based meat than Americans? It's not why you think
From oat milk to Impossible Burgers, America’s plant-based boom is cooling. But plant-based protein sales are still growing in parts of Europe. One reason: a push from grocery stores.