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Leonor Silva de Mattos @leonorsmattos.bsky.social · 29/07/2026

New research shows we’re more morally accepting of animal exploitation when framed as part of our own culture. “Tradition” can therefore influence how we evaluate [animal] harm. Timely, as debate for/against #TheGugaHunt intensifies, with some positive news of a potential block released today.

Screenshot of the Sage Journals webpage displaying an open-access research article titled Selective Moral Leniency Toward Culturally Embedded Animal Exploitation: The Role of Identity and Ideology, first published online on 23 July 2026. The visible abstract states that although concern for animals is widely endorsed, people tend to make exceptions for animal exploitation rooted in their own cultural traditions. Across studies in the United States, Norway, Spain and Australia, participants consistently judged practices from their own country more favourably than similar practices from other countries, suggesting that cultural identity and ideology influence moral judgements about animal exploitation.

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Leonor Silva de Mattos @leonorsmattos.bsky.social · 29/07/2026

DOI for the article: doi.org/10.1177/1948...

doi.org

Selective Moral Leniency Toward Culturally Embedded Animal Exploitation: The Role of Identity and Ideology - Kristof Dhont, Ana C. Leite, Gordon Hodson, Taciano L. Milfont, Alina Salmen, 2026

Moral concern for animals is widely endorsed, yet people appear to make exceptions for practices of animal exploitation rooted in their own cultural traditions....

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