Is the ‘MAMIL’ a new phenomenon?🤔
The MAMIL may be a recently-minted humorous acronym for a certain breed of #cyclist –the ⭐‘Middle-Aged Man In Lycra’⭐ – but evidence from #Kantar’s TGI shows that the species didn’t exist a generation ago.
Read story ➡️ ow.ly/V1J350YgUG7
AMSR Making HIstory
ow.ly
Is the 'MAMIL' a new phenomenon? - Archive of Market and Social Research | AMSR
The MAMIL stands for Middle-Aged Man In Lycra, Evidence from Kantar’s TGI shows that the species didn’t exist a generation ago. Furthermore, 50-64 year-old men are more active than they used to be.