Strong investigative reporting from @tbij.bsky.social shows how tobacco companies greenwash environmental impact of their products.
British American Tobacco claimed its Vuse product was the first carbon neutral vape. Like so much science from Big Tobacco it turned out of be junk. Great I investigation by @tbij.bsky.social www.thebureauinvestigates.com/stories/2024...
thebureauinvestigates.com
Tobacco giant’s ‘carbon neutral vape’ was offset with junk credits
British American Tobacco’s Vuse brand got its green status via ineffective forestry project