iiinova — where your digital self keeps evolving

Open on Bluesky →

Old International Catalogues @oldincatalogues.bsky.social · 14/10/2026

Advert Lucky Dip: From America, Oct 1959: Lark Cars ad from Studebaker (more at @OldInPrintAds.bsky.social) (+Convertible; 4-Door Station Wagon; 2-Door Sedan; and Hardtop) «FRESH NEWS FROM THE LARK FOR 1960»

An advertisement for the 1960 Studebaker Lark line of cars. It touts the models' quality, economy, and stylish features, highlighting the various body styles available.

FRESH NEWS FROM THE LARK FOR 1960

WORLD'S FIRST & ONLY FULL LINE OF NEW DIMENSION CARS
SIX STUNNING STYLES, including the pert, perky
NEW CONVERTIBLE-only one of its kind; also easy-entry
NEW 4-DOOR WAGON for work'n'fun-smaller outside,
with full cargo space inside, the most stylish wagon of
all. Here's a whole New Dimension in family car
QUALITY, with new appointments, new luxury through-
out. In addition, the most MONEY-SAVING V-8 on the
road (or super-economy six). All this in the car
that's been PROVEN FOR VALUE by 750 million miles of
carefree owner use! Car of the year! Drive it!
QUALITY FEATURES: Glowing new fashion-
fresh colors, inside and out. Deep, rich sap-
phire enamel finish that needs no waxing.
Tasteful new upholsteries (fabric or wash-
able vinyl), new appointments. Padded,
tailor-finished dash and sun visors. Let-down
front seats. Pile carpet. Nothing has been
spared to build quality into The Lark.
POWER: Improved 90 hp. economy six,
with new carburetion and combustion
chamber. Or the brilliant V-8, with accel-
eration zero to 60 in under ten seconds. Top
winner over all other eights in this year's
Mobilgas Economy Run. Costs little more
than most sixes. Both engines turn in peak
performance on regular gas.
PROVEN ECONOMY: Owners report fewer
service jobs, lower service charges than for
any other car they have recently owned.
Cuts insurance and mileage costs, too. For
greater satisfaction, greater service, greater
savings-your long-lasting car investment
for 1960-see it, drive it today. You'll love
that Lark.