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Old International Catalogues @oldincatalogues.bsky.social · 07/10/2026

Advert Lucky Dip: From Germany, Oct 1968: 15m Xl ad from Ford (more at @OldInPrintAds.bsky.social) «Since there is the new Ford 15M XL, a luxury car only costs 6993* Marks.» [ENGinALT]

This is an advertisement for a luxury car. It describes various features such as its luxurious interior, comfortable seats, soft carpeting, wood-grain dashboard and side panels, illuminated and lockable glove compartment, matching interior and exterior colors, cigarette lighter, armrests, make-up mirror, front-wheel drive, dual-circuit brake system, padded steering wheel hub and spokes, collapsible steering column, rounded instruments, soft material on the knobs, switches, and levers, quiet drive, double weather seals on doors, and sound-absorbing material in the engine compartment and headliner.
«Since there is the new Ford 15M XL, a luxury car only costs 6993* Marks.

The 15 M XL dispels the 10000-Mark misunderstanding that one has to pay luxury prices for luxury cars. Because what even is a luxury car? A luxury car must have a luxurious interior. The 15 M XL also has that. With wide, deeply upholstered reclining seats. With a soft floor carpet. With a wood-grained dashboard and wood-grained side panels. With an illuminated and lockable glove compartment. With beautiful interior colors that match the beautiful exterior colors. With pleasant things like cigarette lighters, armrests, make-up mirrors. But not with superfluous knick-knacks. A luxury car must be safe. The 15 M XL is also. It has front-wheel drive. Dual-circuit brake system. A new steering wheel with padded hub and padded spokes. A new short steering column with a shock-absorbing top that collapses in the event of a collision. A new dashboard with round instruments that is thickly padded at the top and bottom. Knobs, switches and levers are made of soft material or are flat or both together. A luxury car must be quiet. Like the 15 M XL. Because its front wheels are driven more quietly via new constant velocity joints. Its doors have double weather seals. And its engine compartment and headliner are lined with sound-absorbing material. Only one thing must a luxury car not be. More expensive than our ...