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Old International Catalogues @oldincatalogues.bsky.social · 01/10/2026

Advert Lucky Dip: From America, Oct 1957: Pizza Pie Mix ad from Chef Boy-Ar-Dee (more at @OldInPrintAds.bsky.social) (+Pizza Flour Mix; Pizza Sauce; Grated Cheese; and Active Dry Yeast) «“Enjoy the tangiest pizza this side of Naples-in minutes!”»

This image advertises Chef Boy-Ar-Dee Pizza Pie Mix. The ad features a cooked pizza cut into squares, along with apples and milk. The promotional text emphasizes the convenience and Italian taste of the product, allowing one to create an appetizer or complete meal within minutes. All the complete makings are in one box. The advert also includes an image of a Mediterranean balcony with a small table set with pizza.

“Enjoy the tangiest pizza this side of Naples-in minutes!”

Think of it. In mere minutes you can treat the folks at your house to real Italian pizza with the warm, spicy good-ness of the original Neapolitan dish!
It's so easy and such fun, too with Chef Boy-Ar-Dee Pizza Pie Mix.
You get the ingredients for a crispy, brown crust ... a can of rich, red filling spiced to Italian perfec-tion... and a can of tasty Italian-style cheese.
Bake about 20 minutes. Then the real fun!
For instance, try Chef Pizza cut appetizer-size or in generous squares for snacks... perhaps topped with crispy bacon or tiny sausages!
More fun: let the kids fix their own party meal. Makes a hearty Italian-style family dinner, too! One package makes 5 big servings.
For pizza that has everything get the mix that gives you everything including cheese!
You're just a stone's throw from the Mediterranean when you sit down to a snack of
Italian-style Chef Boy-Ar-Dee Pizza. The pleasure is yours on a moment's notice.

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Mike Strong @mikestrong.bsky.social · 01/10/2026

I used to LOVE this as a kid!

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