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Old International Catalogues @oldincatalogues.bsky.social · 19/09/2026

Advert Lucky Dip: From America, Sep 1955: 7-Up Company ad from Seven-Up (more at @OldInPrintAds.bsky.social) «Nothing does it like Seven-Up!»

An advertisement for 7-Up shows a baby drinking from a bottle. The advertisement says the drink is so pure it is okay to give to babies. The advertisement also recommends mixing 7-Up with milk if a child doesn't like to drink it.

Nothing does it like Seven-Up!

Watch "Soldiers of Fortune"! For exciting adventure, see this 7-Up TV show every week.
This young man is 11 months old-and he isn't our youngest customer by any means.
For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7-Up bottle. Notice that all our ingredients are listed. (That isn't required of soft drinks, you know -but we're proud to do it and we think you're pleased that we do.)
By the way, Mom, when it comes to toddlers-if they like to be coaxed to drink their milk, try this: Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk. It's a wholesome combination-and it works! Make 7-Up your family drink. You like it... it likes you!