Every time I stopped by the store, I saw the same empty shelf for this year's hottest toy and a sign rationing a product that was never there.
The company that makes the product could raise the price to match the surge in demand, but it won't. Here's why: www.mondayeconomist.com/p/needoh
mondayeconomist.com
The Maker of America's Hottest Toy Refuses to Raise Prices
Why is NeeDoh, America's hottest toy, always sold out? Empty shelves, rationing signs, and the supply-and-demand story behind the shortage.