joey @joeynogood.bsky.social · 11/12/2024Founders, I'm going to say something you're not going to like 😡 Your startup's most valuable asset isn't the tech, the customer, the team - it isn't even you. It's your brand. Here's why: 150
joey @joeynogood.bsky.social · 11/12/2024If your customers are obsessed with your brand, they'll buy anything you create. Long after your tech ages, or you've exhausted your cohort of customers, or your best employees have moved on. Long after you're dead. 140
joey @joeynogood.bsky.social · 11/12/2024It's why Supreme can sell a brick that costs 25 cents for $30 dollars and stans cop it for $800 on the resellers market. It's why Disney reported over $91 billion+ in earnings this year, even though Walt Disney has been dead for the the last 60. 030
