The problem isn't communication or branding. People want change. Labour isn't offering change. Farage is at least claiming to. Until someone offers an alternative to the broken status quo charlatans like Reform will continue to get traction.
Latest from me: Labour’s big relaunch won’t solve its biggest problem: this government doesn’t speak human www.theguardian.com/commentisfre...
theguardian.com
Labour’s big relaunch won’t solve its biggest problem: this government doesn’t speak human
Farage and Trump are winning because they understand the politics of emotion, while Labour is lost in numbers and statistics, says Guardian columnist John Harris