Hey #genz
It's called "Day Drinking" and has been around since the dawn of liquor.
www.foodandwine.com/daycap-trend...
foodandwine.com
What Is a Daycap? Why More People Are Drinking Earlier Instead of Staying Out Late
Bacardi's 2026 Cocktail Trends Report reveals that Gen Z has started a broader trend of drinking earlier in the day. Consumers are increasingly opting for one late afternoon or early evening drink to ...