Thrilled to see this article with Arturo Arriagada out now. If you’re interested in how the influencer industry works in Chile, have a read :)
@jcultecon.bsky.socialNew! (Re)Inventing influence: valuation and justification in the influencer marketing industry @arturoarriagada.bsky.social & @mvaldeb.bsky.social www.tandfonline.com/doi/full/10....
tandfonline.com
(Re)Inventing influence: valuation and justification in the influencer marketing industry
This article examines how influencer marketing companies and their algorithmic tools define and measure ‘influence' in Latin America. Drawing on Luc Boltanski and Laurent Thévenot's ‘orders of wort...