New for @theathletic.com: With the Saudi PIF out after 2026, are private investors really interested in LIV Golf?
I spoke to 8 sports business heavyweights about the steep uphill financial battle the rebel league faces.
"The math is never going to work."
www.nytimes.com/athletic/724...
nytimes.com
Can LIV Golf work without the Saudi billions? Sports investors predict a ‘free fall’ (Gift Article)
The inner workings of LIV Golf’s business model are a lot bleaker than what the league is boasting publicly.
