It's one thing to outsource thought leadership go consultants. But *if* they in turn outsource *their* thought leadership go GenAI, why not go straight to the source and cut out the middle man.
www.ft.com/content/7e14...
ft.com
PwC published ‘thought leadership’ reports marred by AI hallucinations
Big Four consultant is latest firm found to have produced slapdash work while marketing expertise on the technology