By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 14/08/2026You need salespeople making calls on large enterprises who buy their ink by the *ocean*, offering them a better deal and a guarantee of uninterrupted service. 68/ 1110
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 14/08/2026To make good on that guarantee, you need an army of hackers who reverse-engineer every software update HP pushes out in a matter of hours, and you need another army of customer service reps who help people who can't figure out how to install that update. 69/ 1110
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 14/08/2026As economists would say, you need "capital formation." You need the ability to raise or borrow money, a mailing address, an ad campaign, booths at conferences and free samples in the mail. 70/ 1100